Hosts Kelvin and Tom speak about (and to) the “core audience” of online faculty, instructional designers, and administrative leaders, alongside many other roles, to unpack the podcast’s conceptualization of online education as centered on optimizing course design and teaching.

Return guest Dr. Sasha Thackaberry-Voinovich joins hosts Kelvin and Tom to share hard won expert tips on improving online program marketing and enrollment.

“Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider how to best market online programs.