“Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider how to best market online programs.

In this episode, hosts Tom and Kelvin are joined by Angela Gunder and Jessica Knott to consider the powerful humanizing and empathy-building roles storytelling can play in online education. Tools and frameworks for incorporating story in courses, mentoring, and professional development are discussed.

About Episode 26: For online education to remain relevant and viable, we must give attention to the voices of our students. In this episode, Kelvin and Tom are joined by UCF student Alex deCurnou who shares his story of being an online student at three different institutions. Download Transcript [PDF, RTF] Episode 26 Show Notes: …

About Episode 23: Join Tom and Kelvin as they identify principles useful in addressing questions and assumptions of those outside of online education. Think of this as articulating a value proposition or making an elevator pitch. This episode contains a segment from The Tavis Smiley Show with grateful permission. Download Transcript [PDF, RTF] Episode 23 …

About Episode 12: The Learning Management System (LMS) is often indistinguishable from online education in the minds of the uninitiated. In this episode,  join hosts Thomas Cavanagh and Kelvin Thompson as they examine where the LMS has been, where it is, and where it is going. Download Transcript [PDF, RTF] Episode 12 Show Notes: Please …