Subscribe RSS Feed Itunes | Google Play | Stitcher | TuneIn Connect @topcastnow (Use #topcastnow) Email Topcast Get More TOPcastEpisode 116: 3Fold Gains and the Improvement of Higher EdEpisode 116 Bonus: Ehrmann on Chickering & Ehrmann (1996)Episode 115: “Blendedness:” Deliberate Design with Student BenefitEpisode 114: Making Sense of COVID’s Ongoing Impact on Online Higher EdEpisode 113: The Three Students You Might Meet in Your Online Class View All Posted on August 6, 2018February 2, 2022 by Kelvin ThompsonEpisode 40: “Boost Your Online Program Enrollment with this One Tip!” (aka Marketing of Online Programs) About Episode 40: “Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider best practices in the marketing of online programs. Podcast Recording https://media.blubrry.com/ucf_topcast/p/cdl.ucf.edu/staticfiles/topcast/topcast-440.mp3Podcast (teaching-online-podcast): Play in new window | Download (Duration: 34:56 — 40.2MB) | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS Download Transcript: [PDF, RTF] Episode 40 Show Notes: Episode Synopsis via Twitter View complete list of episode highlights via Twitter Coffee Links Coffee Profile: Burundi (featured in this episode) Bongo Java Roasting Company Photo: Handwritten note to Kelvin from Bongo Java Roasting’s Marketing Director Content Links Courtney Borton’s Bio Excerpted Presentation Slides: “Launching A New Virtual Campus When One Already Exists” (Referenced in this episode) From the Data and Marketing Association: “Marketing Terms and Definitions“ From the e-Literate Blog: “OPM Market May Be Growing, But It’s Not Without Chaos“ From Inside Higher Ed: “Brand New Online Heavies” (Market differentiation of non-profit institutions)
