SubscribeRSS FeedItunes | Google Play | Stitcher | TuneInConnect@topcastnow (Use #topcastnow)Email Topcast Get More TOPcastEpisode 52: Higher Ed’s “Third Wave of Digital Leaders”Episode 51: How Can We Make Textbooks More Affordable for Students?Episode 50: Conveying Online Quality: One Way to Better Inform StakeholdersEpisode 49: “You’re Making Me Crazy!” How to Improve Online EducationEpisode 48: Equal Access to Education: A Conversation with Dr. Chuck Dziuban View AllPosted on August 6, 2018August 6, 2018 by Jonathan PizzoEpisode 40: “Boost Your Online Program Enrollment with this One Tip!” (aka Marketing of Online Programs)About Episode 40:“Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider best practices in the marketing of online programs.Podcast Recording https://media.blubrry.com/ucf_topcast/p/cdl.ucf.edu/staticfiles/topcast/topcast-440.mp3Podcast (teaching-online-podcast): Play in new window | Download (Duration: 34:56 — 40.2MB) | EmbedSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS Download Transcript: [PDF, RTF]Episode 40 Show Notes:Episode Synopsis via TwitterView complete list of episode highlights via TwitterCoffee LinksCoffee Profile: Burundi (featured in this episode)Bongo Java Roasting CompanyPhoto: Handwritten note to Kelvin from Bongo Java Roasting’s Marketing DirectorContent LinksCourtney Borton’s BioExcerpted Presentation Slides: “Launching A New Virtual Campus When One Already Exists” (Referenced in this episode)From the Data and Marketing Association: “Marketing Terms and Definitions“From the e-Literate Blog: “OPM Market May Be Growing, But It’s Not Without Chaos“From Inside Higher Ed: “Brand New Online Heavies” (Market differentiation of non-profit institutions)Like what you see? Tell the world!
