Hosts Kelvin and Tom synthesize themes from three 2025 industry reports and more in this episode to focus on the importance of aligning leadership ambitions of presidents/provosts and quality assurance operations of online education.

“Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider how to best market online programs.