About Episode 40:
“Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider best practices in the marketing of online programs.
Podcast Recording
Audio Player
Podcast (teaching-online-podcast): Play in new window | Download (Duration: 34:56 — 40.2MB) | Embed
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Episode 40 Show Notes:
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Coffee Links
- Coffee Profile: Burundi (featured in this episode)
- Bongo Java Roasting Company
- Photo: Handwritten note to Kelvin from Bongo Java Roasting’s Marketing Director
Content Links
- Courtney Borton’s Bio
- Excerpted Presentation Slides: “Launching A New Virtual Campus When One Already Exists” (Referenced in this episode)
- From the Data and Marketing Association: “Marketing Terms and Definitions“
- From the e-Literate Blog: “OPM Market May Be Growing, But It’s Not Without Chaos“
- From Inside Higher Ed: “Brand New Online Heavies” (Market differentiation of non-profit institutions)
