Subscribe RSS Feed Itunes | Google Play | Stitcher | TuneIn Connect @topcastnow (Use #topcastnow) Email Topcast Get More TOPcastEpisode 173: Campus-Based Student Demand for Online Options (and More!) from CHLOE 9Episode 172: Online Education in GuatemalaEpisode 171: The “North Star” of Online Learners’ NeedsEpisode 170: “Wise Use” of Rapidly Changing AI ToolsEpisode 169: You Know Your Institution is Doing Online Ed Strategically When… View All Posted on August 6, 2018February 2, 2022 by cdladminEpisode 40: “Boost Your Online Program Enrollment with this One Tip!” (aka Marketing of Online Programs) About Episode 40: “Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider best practices in the marketing of online programs. Podcast Recording https://media.blubrry.com/ucf_topcast/cdl.ucf.edu/staticfiles/topcast/topcast-440.mp3Podcast (teaching-online-podcast): Play in new window | Download (Duration: 34:56 — 40.2MB) | EmbedSubscribe: Spotify | TuneIn | RSS Download Transcript: [PDF, RTF] Episode 40 Show Notes: Episode Synopsis via Twitter View complete list of episode highlights via Twitter Coffee Links Coffee Profile: Burundi (featured in this episode) Bongo Java Roasting Company Photo: Handwritten note to Kelvin from Bongo Java Roasting’s Marketing Director Content Links Courtney Borton’s Bio Excerpted Presentation Slides: “Launching A New Virtual Campus When One Already Exists” (Referenced in this episode) From the Data and Marketing Association: “Marketing Terms and Definitions“ From the e-Literate Blog: “OPM Market May Be Growing, But It’s Not Without Chaos“ From Inside Higher Ed: “Brand New Online Heavies” (Market differentiation of non-profit institutions)
